Driver and fleet monitoring programs are designed to increase safety on our roadways by providing company owners and/or corporate fleet managers with an ongoing flow of feedback from the driving public. Awareness of such feedback has been proven to be the single most influential factor in altering driver behaviour, leading to drastic improvements in not only safe but also efficient driving.
Our Driver Reporting Program will help you identify high-risk drivers, enabling your company to take a proactive approach to educating and retraining unsafe drivers before accidents occur that could endanger lives and cost your organization time, money, manpower, and equipment.
Our tried-and-true classic yellow decal How's My Driving program has become the North American benchmark for the most effective yet inexpensive driver safety improvement program for any corporate fleet. With decades of proven results, this is the next best thing to sitting beside the driver in the vehicle yourself.

- PROGRAM
- BENEFITS
- FACTS/MYTHS
Phase 1: Monitoring
Once we receive your company's registration and vehicle list, we will mail you sequentially numbered decals, which must be affixed to the assigned vehicles.
The decals will read "How's My Driving?" and display our toll-free number and website address so motorists can share any comments. Motorists may contact our Safety Call Center 24 hours a day, 365 days a year. All calls are answered "live" by our multi-lingual CSRs and recorded in our digital database. We also provide a web-based reporting system where a motorist can report an observation online through our website. We also provide an interior decal to remind vehicle operators about the monitoring program.
Next >>Phase 2: Analysis
Our 24-hour Safety Call Center is located in North America and is equipped to take calls immediately upon a motorist's call-in. Our Safety Operators are professionally trained first to defuse motorists' anger and then document their observations of the incident. All calls are recorded live. These calls are reviewed and verified by a trained Safety Specialist to eliminate false reports.
<< Prev Next >>Phase 3: Reporting
Your safety manager will deliver the report to you via your preselected reporting method within 15 minutes to 3 hours of receiving the call. During high-volume or holiday periods, the reporting time may increase to a maximum of 24 hours.
Monthly reports will be provided to you by your assigned safety manager.
<< Prev Next >>Phase 4: Intervention
We present you with clear, unbiased, and reliable information through incident reporting, allowing your company to respond to each situation as it sees fit. Based on our extensive monitoring experience, we will be able to use baseline data to assist you in identifying key problem areas for certain drivers that require immediate attention. As your monitoring history increases over time, we can map statistics and chart them against industry standards to identify areas of deficiency in your transportation operations.
Please visit the Risk Assessment Consulting section for further details on this optional feature
<< Prev Next >>Phase 5: Training
Once we have identified areas of deficiency, we can custom-tailor education and training packages to help correct improper driving behaviour and attitudes.
Please visit the Education / Training section for further details on this optional feature.
<< Prev- Save Lives
Reduces accidents because drivers know they are operating in a supervised environment. Saves drivers' jobs and their lives by promoting and recognizing positive driving behaviours. - Proactive Risk Management
Retain employees. Positive recognition for your professional drivers and a reduction in driver turnover costs through the counselling process to modify attitudes and behaviours before they become job- or life-threatening. - Save Money
Studies by major insurance companies reported that, when properly implemented, driver monitoring programs lower accident rates by as much as 53%, resulting in insurance premium savings. Reduce your exposure to driver liability while significantly cutting administrative costs. - Decrease Liability Exposure
How's My Driving Fleet Systems™ reduces accident and negligence exposure by proactively monitoring company drivers. Pre-employment screening and occasional driver history checks no longer provide adequate protection, but clients/customers are protected by using the most prudent driver risk management system available. - Decrease Administrative Time and Resources
How's My Driving Fleet Systems™ helps customers save countless administrative hours. Since How's My Driving Fleet Systems identifies only records with new incidents, driver records with no activity are filtered out, allowing you to focus on the few records that should be reviewed in detail. - Enhance Your Public Image
Shows concern for public safety, letting the driving public know you care by making it easy to report driving performance. Present a positive Safety Culture image. - Effectiveness
The success of driver monitoring programs is well documented. Even the easily recognizable 1800HowsMyDriving.com decal itself provides an additional safety precaution.
The NHTSA has proven that this long-lasting, micro-prismatic reflective safety material reduces rear-end collisions by 30%. If professional truck drivers can reduce their accidents and lost dollars by over 50%, imagine the positive impact of this program on your organization's drivers. - Reliability
Receive regularly scheduled monthly reports for proactive monitoring, review, and analysis of your fleet drivers. - Recognition
Our driver monitoring program is duly recognized as the 'leader in driver and fleet monitoring programs' in the industry by the *NHTSA (National Highway Traffic Safety Association).
Some Common Myths
- All road observations are negative.
- A driver who receives a negative observation is automatically assumed to be guilty.
- Drivers who receive negative road observations are automatically disciplined and terminated.
- People who call 1-800 numbers do not like truck drivers.
Goals of this Program
- Influence drivers' behaviour on the roadways. Provide the fleet manager with feedback as to how the drivers conduct themselves on the road.
- Provide valuable information on trends and on the effectiveness of vehicle operators' safety practices.
- Openly express your company's concern to the public.
- Save costs to your company by helping to prevent accidents or incidents. The Department of Transportation reports that the average cost of a collision involving a tractor-trailer is about $15,000, with commercial carriers paying more than a billion dollars annually.
Collision Expenses
| Expenses of Auto Accident |
Cost in $USD
|
| Collision Repair |
$5000
|
| Replacement Training |
$700
|
| Time Lost |
$2500
|
| Replacement Labor |
$4200
|
| Workers's Compensation |
$2900
|
| Third Party Property Damage |
$3600
|
| Third Party Bodily Injury |
$3200
|
| TOTAL: |
$22100
|
Motorists' Feedback
| Type of Call |
Frequency
|
| Unsafe Lane Change |
31%
|
| Compliments |
12%
|
| Speeding |
18%
|
| Tailgating |
15%
|
| Failure to Yield |
6%
|
| Distracted Driving- Cellphone, etc |
15%
|
| Parking |
2%
|
| Failure to stop |
1%
|
How's My Driving Fleet Systems recommended by:
National Safety Council
Canadian Safety Council
Keep Our Roads Safe Association
Society of Fleet Supervisors
Mothers Against Drunk Driving
Risk & Insurance Management Society


























